Claude Plugin · Customer Experience Maps + Service Blueprints
CX Maps generates customer experience maps and service blueprints inside Claude, and tags every insight with where it came from. Research, stakeholder belief, or AI inference. Your team finally knows what to trust before shipping.
§01 / The Problem
Every AI-powered mapping tool outputs the same authoritative tone whether it's synthesizing real user interviews or filling gaps with plausible-sounding inference. You can't tell the difference by looking at the map.
That's not a design problem. It's an epistemic one. A map that doesn't distinguish between what users told you, what stakeholders believe, and what the AI guessed is a map you can't make decisions from.
Most mapping tools render beautiful outputs. They don't tell you which insights are solid and which ones you still need to validate. CX Maps does.
§02 / See The Difference
The same four insights, rendered two ways. The version on the left is what most AI mapping tools give you. The version on the right is what CX Maps gives you.
§03 / The Differentiator
CX Maps tags every pain point, emotion, opportunity, and touchpoint with its evidence source, so your team knows exactly what to trust and what to validate before shipping anything.
No incumbent does this. It's the difference between a map that documents what you know and a map that pretends you know everything.
Sourced from real user interviews, usability studies, surveys, or analytics data. Your most trustworthy inputs. Build from these first.
Sourced from stakeholder belief, product team assumptions, or customer support themes. Real inputs, but filtered through an internal lens. Validate before acting.
Inferred by the AI to fill gaps in coverage. Plausible but unverified. Treat as hypotheses, not facts. These are your next research questions.
§04 / Output Types
Documents the real experience as it exists. Friction, workarounds, and all. The baseline before you design anything. Use this when you need to make the invisible visible to stakeholders.
Maps the aspirational journey once your product or service changes are in place. Use this to align a team on what "good" looks like before anyone writes a line of code.
Zooms out to show how your user's full workday or workflow intersects with your product. Use this when context outside the product is driving the problems inside it.
Layers in the organizational systems, teams, and handoffs that run behind each stage of the user journey. Use this when the user's experience is being broken by something the user never sees.
§05 / Sample Outputs
Three real examples generated by the plugin. Open any of them in your browser. They're fully self-contained HTML, no login required.
A freelance creator navigating content sourcing, curation, and newsletter delivery across a 6-stage weekly cycle.
View Map →Same journey as above, extended with the tools, systems, and handoffs running behind the scenes. The service blueprint format.
View Blueprint →An enterprise customer success manager navigating a new client onboarding, from kickoff through first value delivery.
View Map →These files open directly in any browser. No login, no app, no account required.
§06 / How It Works
CX Maps starts by asking for any materials you already have. Interview notes, persona docs, empathy maps, support tickets, transcripts. Paste them in and it reads them. Then it asks targeted questions: who's the persona, what's the specific scenario, which map type, which industry. It flags where your coverage is thin before generation starts, not after.
At the end of intake, you see a full summary: persona, stages, confidence level, and a list of everything it knows vs. everything it'll have to infer. You confirm it before anything generates. No surprises.
CX Maps generates a structured JSON data model (persona, stages, actions, touchpoints, emotions, pain points, and opportunities) with a confidence source tag on every item. It selects from six industry-specific stage libraries (SaaS, AEC, Film/TV, Freelance, B2B Services, General) or derives custom stages from your scenario. Review it before the HTML renders. Change anything.
One clean HTML file. No login required to view. Send it to any stakeholder, embed it in Notion, drop it in a Figma handoff. The confidence tags are visible throughout. Not hidden in metadata, not stripped on export. Service blueprints include the full backstage layer automatically.
§07 / What's Included
Runs inside Claude. No separate app, no new login, no extra tab. Built for Claude Desktop (Cowork) and compatible with Claude Code. If you're already using Claude, you're set.
The exported map is a single HTML file. Anyone can open it in a browser. No app required, no account, no expiring link. It belongs to you.
Intake, data model, and render are three discrete Claude skills. Not a black box. You can intervene, edit, and redirect between each step.
Run journey maps for multiple personas, then generate a synthesis report that finds the common needs across all of them. The shared truths underneath your segments. Useful when you're prioritizing and need to know what every persona has in common, not just what makes them different.
SaaS, AEC, Film/TV, Freelance/Consulting, B2B Services, and General. Each with domain-accurate stage names. Or derive custom stages from your specific scenario. The tool picks the right library from your intake answers.
Buy once. Run as many maps as you want. You're paying for the logic, not paying per map or per month.
§08 / Pricing
$49 to save four weeks of work. That's the math. A real customer experience map takes a strategist a month of interviews, synthesis, and stakeholder alignment. CX Maps gets you to a defensible draft in a single Claude session, with the confidence tags showing exactly where you still need to validate.
Not a SaaS subscription. Not a per-seat license. Not freemium. Buy once, run as many maps as you want, own the output.
7-day refund through Gumroad. No questions.
§09 / Common Questions
Do I need a Claude subscription?
Yes. Customer Experience Maps is a Claude plugin and requires an active Claude subscription to run. It's built for Claude Desktop (Cowork) and also compatible with Claude Code. If you're already using Claude, install the plugin and you're ready to go.
What inputs does it accept?
Anything text-based: interview notes, workshop outputs, empathy map exports, support ticket themes, stakeholder briefs, survey summaries. The richer your input, the fewer ASSUMED tags on the output.
Can I share the output with people who don't have the plugin?
Yes. The rendered map is a standalone HTML file. Open it in any browser. No account needed to view it.
What does "assumed" actually mean in practice?
It means the AI inferred that content to fill a gap in the journey, because you didn't provide direct evidence. It's not a warning, it's a research prompt. Those are your next user interviews.
Why one-time pricing, and are there recurring costs?
$49 once. Nothing recurring. You'll need an active Claude subscription to run the plugin, but that's a separate bill you already have if you're considering this. Subscriptions are the wrong model for a tool you install and run locally. You're buying the logic, not renting access to a server.
What if it's not for me?
Gumroad handles a 7-day refund window. If the plugin isn't working for your needs, request a refund through Gumroad inside that window. You won't need to message me to get one.
§10 / From The Maker
Three decades building products for other people.
I've spent thirty years building products for other people. Most of that time, the hardest part of the job wasn't the design or the engineering. It was watching teams ship from journey maps that looked authoritative but quietly fudged half their data. Stakeholders signed off. Engineers built. Then the assumptions surfaced as bugs in production.
CX Maps is the first of an arsenal of tools I'm releasing to make the heavy lifting of product design and validation light and fast. A month of synthesis work in a single Claude session, with the gaps marked so you know where the real risk is.
A map that's honest about itself is a map you can actually build from. That's what's in the box.
More on how I think about AI product work →Buy the plugin once. Know exactly what your journey map knows, and exactly what it's still guessing at.
Buy Now / $49